Kirby Smart is a native Georgian and a UGA alum, he knows the State and the state of the fanbase.
 
 
Smart offered the following in a recent interview with Chris Lowe of ESPN:
 
 

“They want passion and energy in the players,” Smart said. “They want passion and energy out of the coaches. They want humility too. A lot of the fans have been like, ‘We’re tired of our players feeling like they’re entitled when they really haven’t done anything.’ Their complaint is, ‘We won 10 games, but who did we beat?’ And it might be 12 wins one season and then eight or 10 wins another season and then eight and then six.
 
“They want consistency and performance, and that’s what we’re grinding every day to bring them.”

 
 
http://espn.go.com/college-football/story/_/id/15705378/georgia-bulldogs-new-coach-kirby-smart-starts-job-win-now-mode