Georgia Girls: Wells Maley McConnell

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Georgia Girls: Wells Maley McConnell

Name: Wells Maley McConnell 

Family: Married to Shem McConnell and daughter of Candy and Rick (UGA Grad!) Maley

Hometown: Atlanta, Georgia

Current Town: Charleston, South Carolina

What Years at UGA: 2017-2021

School/Degree: College of Family and Consumer Sciences; Fashion Merchandising Major

Profession: During my time at UGA, I started Swells, my silk scarf brand featuring hand-drawn designs. The mission of Swells to reintroduce a classic accessory to a new wave of wearers, through bold colorways and whimsical motifs. There are three reasons why I love designing scarves: they’re timeless, sizeless, and effortless … aka easy to gift, and easy to always wear! To shop scarves that smile, head to !


‌“The Ultimate Accessory” by StyleBluePrint

Southern Living’s Small Business Holiday Gift Guide 2022

The Atlantan Magazine’s “8 To Watch”

Sold in over 20 stores across the Southeast

Book: Just read Verity by Colleen Hoover and couldn’t put it down! Truly— I read it in one day! (1)

Magazine: Holiday Magazine— I love seeing how the rebrand visually mirrors the original copies while also being fresh. The vintage covers are the best eye-candy!

Podcast: How’d She Do That Podcast and Here with Allison James are great ones. I was also recently on The Preppy Podcast and So Can I Podcast! All great listens!

Blog: A lonestar state of southern or LCB STYLE They are both amazing women with great blogs! (2)

Instagram: @juliaberolzheimer – her outfits are beautifully rich in color, and I love how her aesthetic balances sophistication and whimsy.

Brand: Staud – very midcentury but also modern!

Fashion designer: 1960s Givenchy. (3)

Interior designer: Mallory Mathieson – her firm in Atlanta creates the most dreamy spaces!

Chef: My husband! Shem is an amazing cook and cocktail-creator.

Historical figure: Slim Aarons — his photographs are my constant inspiration!


Let go and let God!

Describe Athens in five words or less: Spirited, creative, sunny, great-food!

Restaurants and bars: 

The National, Chuck’s, 5-Bar, 

Rooftop @ Georgia Theatre.

Shops: Amelia’s, Heery’s, Cheeky Peach.

Athens/campus landmark: Dawson and Barrow Hall! Where all my fashion merchandising classes were 🙂

Memory while in school: Living in the sorority house at ADPI!

Professor/class: Digital Design with Laura McAndrews or Intro to Fashion Merchandising with Clair McClure.

Gameday ritual/plan: Growing up, we’d put our tv on the front porch and host our neighbors for a front-yard tailgate of sorts. Embarrassingly, I was more interested in the snacks on the table than the actual game on TV! While at UGA, gamedays were the best: the atmosphere was electric, and outfits (of course) incredible. My husband and I just moved to Charleston, so we are excited to find our new gameday plan here. I can say, however, that a Swells gameday scarf will always be a part of tradition! (4)

Any recipe of buffalo chicken dip is always a hit! (5)

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Author /

Cheri Leavy is a connector, cheerleader and marketing consultant for fellow entrepreneurs. Constantly on the lookout for the newest talent in the South, Cheri has a passion for helping entrepreneurs create and share their brand storytelling through her endeavors - The Southern Coterie • guide2athens • Bulldawg Illustrated