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Does Georgia Have a Recruiting Discount?
By: Greg Poole
There are plenty of ways to measure the financial arms race in college football, and by at least one metric, Georgia is not leading the pack.
That in itself is worth a closer look.
According to estimated roster-cost figures that combine school revenue sharing with third-party NIL compensation, Georgia checks in at roughly $35.2 million. That’s certainly not pocket change, but it ranks behind eight other major programs, including several Georgia expects to compete with for championships.
Texas sits at an estimated $46.5 million. Oregon is at $43.4 million. LSU and Ohio State are both above $40 million. Even Alabama, at roughly $36.5 million, comes in ahead of Georgia. The method behind the estimates acknowledges that individual third-party NIL expenditures aren’t public and therefore have to be estimated, so these shouldn’t be treated like audited payroll figures.
Even so, the differences in spending are significant enough to trigger a closer look at what they might mean.
It raises the question of whether Georgia is operating with something like a recruiting discount.
Not a recruiting budget discount. These numbers aren’t what Georgia spends flying coaches around the country, hosting prospects or operating its recruiting department. They’re estimates of what it costs to compensate the players actually on the roster.
This is where the comparison becomes especially interesting.
Texas is estimated to have more than $11 million more invested in player compensation than Georgia. Oregon’s advantage is more than $8 million. Ohio State’s is more than $5 million.
Yet when you look at Georgia’s roster, it does not appear that Kirby Smart is settling for second-tier talent compared to the sport’s biggest spenders.
Georgia continues to recruit prospects wanted by essentially everybody. It continues sending players to the NFL at an extraordinary rate. Thirteen Bulldogs were selected in the 2025 NFL Draft, the second-highest total in program history.
Georgia’s track record for developing players may help explain the situation. Some schools may need NIL money to create interest. Georgia has reached the point where money may only have to complete the sale. If so, it gives Georgia a significant competitive advantage.
A prospect choosing Georgia isn’t merely evaluating an NIL package. He’s looking at recent national championships, NFL Draft results, facilities, SEC competition and a program that has made championship expectations routine. Georgia also sits in one of the richest high school football territories in America. Smart doesn’t have to cross three time zones every time he wants to recruit an elite player.
Of course, this does not mean Georgia is assembling its roster on the cheap. A $35 million estimate is hardly a sign of thriftiness. What it does suggest is that Georgia may not need to be the highest bidder to lure top talent.
That distinction matters more than ever in the new college football economy. The NCAA’s House-settlement rules establish a 105-player football roster limit for participating schools. Georgia can’t simply use lower player costs to stockpile more players than Texas or Oregon. Everybody is working with essentially the same number of roster slots.
So the game becomes maximizing the talent occupying those slots. This is where Georgia’s approach is especially intriguing
If Texas spends $46 million to build a championship-level roster and Georgia can build one for $35 million, the difference isn’t necessarily evidence that Texas is doing something wrong. Texas may have to pay different market prices for different players. Oregon has geography working against it in recruiting much of the South. Every program operates in a different market.
Georgia, though, may have an asset that does not show up on any NIL spreadsheet. The program’s value matters. Playing for Georgia can offer a player something beyond his compensation package: evidence that the place can develop him, get him drafted and give him an opportunity to play for championships. Kirby Smart spent years building that kind of program value, long before revenue sharing became part of the conversation.
Now Georgia may be collecting the interest. In the NIL era, it is easy to assume that the largest roster budget should produce the best team, but Georgia offers a useful test case for that theory.
It may not be as simple as saying the Bulldogs are being outspent.
Maybe they are simply getting more value for what they do spend.
Kirby Smart and Players Monday Presser
Opening Statement…
I’m excited about game week. I know our players are ready to play someone other than each other, so the guys are excited. I know the fans are excited. I’m excited to see this team go out and play their first game. We have to play somebody else to get better, and that’s the stage we’re in. Our guys have had a really good camp. We’ve had 20, maybe 21 practices, and we’re in a good spot to get better. We worked hard Friday and Saturday; the players had Sunday off. Tennessee State plays a really tight, exciting ball game. They had a tough loss on Saturday night, but played really well against Jackson State, so we’ll begin to prepare for these guys today.
On what differs a game from a scrimmage…
Coaches aren’t on the field. They have to go out and react to an opponent – somebody that you don’t always know exactly what they’re going to do – so you get to see a reaction from the players. You get to see growth, confidence and exposure to playing in front of fans. In my coaching history, there are guys that go out and do something phenomenal we haven’t seen in practice. We see those things in games, like the reaction to a play they gave up when they get beat and how they respond to it is what I’m looking for. I’m looking at the response more than the actual event.
On Bo Walker..
Bo has really good vision. He’s low to the ground, which makes him hard to tackle.
He runs and protects physically, and he’s a good football player. What he may lack in speed, he makes up for in vision and quickness, and he has had a good camp.
On Drew Bobo and Gabe Harris…
They’re great. They’re taking every single rep. I don’t know what else to say other than they’re good to go.
On Nate Frazier’s biggest steps in his career…
Leadership in the room has been a big step. I think he takes personal ownership. Chauncey [Bowens], Dwight [Phillips] and Nate all came in together, and he takes a lot of pride in having positive energy to affect them. He has the stamina to carry the ball further downfield. Pass pro and pass receiving has helped him in becoming a weapon. Catching the ball out of the backfield has been a big focus for him, but all in all, he’s worked really hard this game.
On preparing for the weather conditions…
We’ve been in the heat more than we have been in years past. It’s been one of the hottest camps we’ve measured in terms of practices. We’ve practiced outside and inside. We measure all the outside ones against previous camps, and it stood out as one of the hottest camps we’ve had. I always worry about our players being acclimated to a game-type atmosphere and that heat because you don’t ever play games a lot of times in it. We practice in it, and we get to scrimmage in it. I’ll be interested to see how our players as well as our fans handle it.
On Chase Linton…
Chase is a great kid. He comes from a great family. He’s tough and works hard. He’s gotten better with every opportunity that he’s had, and I’m excited to see him continue to grow.
On Tennessee State’s offense…
Their quarterback does a great job. He’s very smooth, hard to tackle and gets out of trouble. He’s a great, efficient passer. I thought he played with a lot of moxie and confidence on Saturday night. You can just see that he understands what they’re trying to do offensively and executes well. He’s a transfer guy that has gotten that opportunity and played well, and he gets an opportunity to come out and play against us.
On the team’s competitive character…
I think the competitive character is yet to be completely shown. We’ve seen it and we’ve been privy to watch the guys compete against each other. Some handle that better than others. They’re going against a formidable opponent every day they go out there, and I enjoy watching them compete against each other and all the things they’ve done so far. It leaves me no doubt that they will go out and respond in game time situations.
On the interior defensive linemen…
They work hard as a group. They bust their butt every day of practice. They compete and go against a big physical offensive line. We have a few more twitchy guys in there with JJ [Hanne] sliding in, playing a little more time inside. We’ve got the size with Nnamdi [Ogboko] in there, and Nasir Johnson playing there. Both of those guys have been good at run-stopping for us. What we need is the twitch, the athleticism that he brings in some of those guys to make us better pressurers.
On Justin Williams…
He is an extremely high character kid. From the first time we met him, I remember he came to a junior day and he was all in. He was in every competition we had. He was in the front line. He was smiling, laughing, and meeting other recruits. He felt like a ball of energy, and that’s carried over into his play. He plays really hard, with a lot of passion and energy. He leads that way. There’s not anything that we do as a team that he’s not in the front line. He and Chris [Cole] have the same personality, in terms of they find joy in whatever they’re doing, and I appreciate that from Justin. He had a lot of opportunities to play last year, and he’s going to get more opportunities to play. He needs to play well and tackle well. He plays fast, and he plays physical. His biggest thing has been maintaining his weight and being able to keep his weight on.
On Tennessee State’s defense…
They’re a group that knows how to play blocks and strike blocks. They gave up a couple of explosive plays early in the game and went back and forth for a couple of quarters with Jackson State. They do a tremendous job. I know some of the defensive guys on their staff. They’re going to play hard and physically. This is an opportunity for their kids to play on a bigger stage. They just got to play at Vanderbilt’s Stadium. They got to play on TV at night, and they are going to have an opportunity to come in here and play at our place.
On how technology has changed evaluations…
We listen to the numbers. We have people assigned that are experts at that, I’m not. They bring the data to me daily, and if you look through it, somebody is losing velocity, or they haven’t hit a max velocity in a while. We have to look into it. We try to hit max velocities one time a week and make sure players are still running fast. Ultimately, to maintain your speed and prevent injury, you have to run fast. We look at the data that comes in each day and try to have a plan for the week, how we’re gonna utilize it, and if guys are struggling, then we cut them back.
On the wide receiver group…
I want to see execution and superior position play. I don’t know why I would want to see anything different out of them than I see out of the quarterbacks or the defensive backs. I want them to be the guy that executes higher than the guy you’re across from, regardless of position. I want all those guys to perform at a high level, and do it regardless of who the opponent is. It doesn’t matter who the opponent is, our opponent is ourselves. That’s pretty much the case for me every week.
On the importance of live game reps…
They’re valuable. I put value on scrimmages, so I don’t know that I can say any game rep is more valuable than the first two scrimmage reps we had. We certainly prepared differently for them because we’re not tapering off going into scrimmages. We will taper off going into this game, but I put value on everything we do. I try to put them in game-like situations because game-like situations matter. I don’t want to devalue what we’ve done, or devalue what we’re going to do in this game, but they just need reps. I’ve come to the conclusion that every freshman needs a certain number, and every freshman is different. One freshman might need three reps, another freshman might need 1,300 reps. I don’t know what that is. I know we’ve got to get to that number to get them in a position where they can be open to it.
On special teams…
Drew [Miller] has punted, so it’s not like it’s his first time going out there to punt. I think people forget that. He’s had a really good camp. He’s had some good matching distance and hangs, which is important to us. He hasn’t been out-kicking his coverage, and he’s been really good at sky kicks. He’s getting pushed by weight, so he’s got a challenge. He’s got competition, and I’ve enjoyed watching those two go at it. Peyton [Woodring] has had a good camp, and Harran [Zureikat] had a good camp. So they have done a good job. I feel it’s in good hands, considering what we’ve lost. We lost some guys in the return game. We’ll find out more details this week about where we go from here.
On undrafted Georgia players making NFL rosters…
I think it happens all over the league. I don’t know the numbers on that. You just might have to tell me how many UFAs made it, but it does happen. It happens a lot because I think they know how to practice. [Dillon] Bell reached out yesterday to thank the staff and myself for how hard we pushed him and how we challenged him. He felt like it came down to his versatility and the things he can do as a wide out, but also his special team’s value. They went after him because we told them that’s what he was. He had great special teams value. He can do everything on special teams because he is built like a running back, runs like a receiver and he has great ball skills. I think anytime you look, as far as the kickers and the specialists themselves, those are not drafted positions here in the last couple of years. A few of them get picked, but as good as our guys have been, not many of them have been picked, but they make teams and make rosters. You’ve got to be one of the best 32 in the world at what you do to make a team. [Brett Thorson] has proven that, so I’m happy for him.
On Ekene Ogboko…
He’s come a long way and continues to get better. He’s added some weight. We’ll find out how long and how many snaps he can play. We hope to be able to get him in there and play some and get better. The only way he’s going to get better at this point is to be able to play some, but he goes against good guys every day. He is an extremely hard worker who takes pride in his performance. Traditionally, the people who are extremely hard workers and take pride in their performance are successful. So if you want a remedy for success, be an extremely hard worker that takes pride in your performance, and he does that.
On bringing back NFL players…
We’re set in what we got.
On the offensive line rotation…
We have a lot of guys that will play in multiple spots. Every offensive lineman plays two spots, some play three, some play five, but every one of them has to play two, otherwise we can’t have enough backups. We’ll probably have nine to ten guys that I hope can play winning football like we do year in and year out. We probably sit on a bubble of seven or eight right now, and it depends on who you’re playing, whether you can play nine or ten. It depends on how you’re playing. Some are better than others at the run game and some are better at the pass game. We’re trying to get the best at both, but there will be multiple guys playing multiple positions Saturday.
On Elyiss Williams…
He’s a really hard worker. He is as physical a blocker as maybe I’ve seen in my career coaching. For a tight end, he strains to block you. He enjoys the physicality of what he does. He’s really improved as a pass catcher and as a run after catch guy. He does what he does without complaint or worry about his individual numbers. He just works, whether it’s in the run game, pass protection game, or the passing game, they’re really pleased with his effort. The tight end room as a whole knows their strength, but it’s their attitude and kind of love for each other that makes it different.
On Ethan Barbour…
He’s tough and physical. To come back from that injury he came back from, and to come back in the same season, was incredible. He fought really hard to make it back. There was no timidness, no ‘I’m scared of contact’ after his injury. He’s proven that again, he and Elyiss [Williams] are physical, not afraid of contact and different in different ways. The other guys in the room compliment them, and they’ve worked really hard. They are an asset to our team, and we’re proud of Ethan’s work ethic and his leadership.
Bulldogs Prepping For Pro Leagues
By: Georgia Sports Communications
A lengthy list of former Georgia Bulldogs are in the final stages of preparing to continue their professional basketball careers this season in the United States, Europe, Asia and South America.
Most prominently, four Bulldogs – two with new franchises and two with the same team as last season – are gearing up for NBA training camps in September.
Kentavious Caldwell-Pope signed with the Philadelphia 76ers this summer, rejoining his former Los Angeles Lakers teammate LeBron James. Caldwell-Pope, the 2013 SEC Player of the Year, will be looking to earn a third NBA Championship ring. He helped the Lakers capture the 2020 title with James and won a second championship with the Denver Nuggets in 2023. The 76ers will be Caldwell-Pope’s seventh NBA team during his 14 seasons in the NBA. He was the No. 8 overall selection in the 2013 Draft by Detroit and played four seasons with the Pistons through 2017 before moving on to L.A. from 2017-21, the Washington Wizards in 2021-22, the Nuggets from 2022-24, the Orlando Magic in 2024-25 and the Memphis Grizzlies in 2025-26.
Nicolas Claxton was traded to the Chicago Bulls this summer after playing for the Brooklyn Nets since he was drafted No. 31 overall in 2019. In 380 games, including 297 starts, over the past seven seasons, Claxton has scored 4,024 points, grabbed 2,875 rebounds and blocked 611 shots. He has also been one of the league’s most efficient shooters, connecting on 62.2 percent of his shots from the field. Claxton will be reunited with first-year Bulls head coach Tiago Splitter, who served as an assistant coach for the Nets from 2019 through 2023.
Anthony Edwards, the No. 1 overall pick in the 2020 NBA Draft, is set for his seventh season with the Minnesota Timberwolves. A four-time NBA All-Star, two-time All-NBA performer, 2024 Olympic Gold Medalist and originator of the popular “Believe That Awards,” Edwards has led Minnesota to the Playoffs in each of the past five seasons, including advancing to the Western Conference Finals in 2024 and 2025. Edwards will be joined on the Timberwolves’ roster this season by LaMelo Ball, the No. 3 pick in the 2020 Draft.
Asa Newell, the No. 23 pick of the 2025 Draft, is prepping for his second campaign with the Atlanta Hawks. He saw action in 44 games as a rookie, averaging 5.2 points and 2.2 rebounds while connecting on 53.8 percent of his field goal attempts. Newell posted season-high tallies of 19 points against Miami and 11 boards versus both the Heat and the Phoenix Suns. He also played in 12 games for the College Park Skyhawks, the Hawks’ G League affiliate, and averaged 22.8 points, 8.5 boards, 1.8 assists and 1.6 blocks in those outings.
Numerous other Bulldogs have already signed contracts to play overseas during the 2026-27 campaign, including:
• Justin Abson with Helsinki Seagulls in Finland’s Korisliiga
• Justin Bailey with Esgueira/Aveiro/Oli in Portugal’s Liga Betclic
• Braelen Bridges with BC Kavkasia Tbilisi in Georgia’s Superleague
• Mike Edwards with Yamaguch Pats Five in Japan’s B.Next League
• J.J. Frazier with Absheron Baku in Azerbaijan’s ABL & Europe Cup
• Jordan Harris with Fabo Herons Montecatini in Italy’s Serie B Nazionale
• Rayshaun Hammonds with Wonju DB Promy in South Korea’s KBL
• Dakota Leffew with Coretec Oostende in Belgium’s Pro Basketball League
• Mardrez McBride with Cimarrones Del Choco in Colombia’s LBP
• Derek Ogbeide with Unahotels Reggio Emilia in Italy’s Serie A
• Terry Roberts with Caledonia Gladiators in U.K.’s SLB
• Noah Thomasson with Veolia Towers Hamburg in Germany’s BBL
• Trey Thompkins with Taishin Dreamers Changhua in Taiwan’s TPBL
Additional former Bulldogs who played professionally last season include: Tyree Crump, Nemi Djurisic, Savo Drezgić, Tyrin Lawrence, Gerald Robinson and Terrance Woodbury.
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